Wine Zealand Project – Digital Media meets New Zealand Wine

Imagine you could take a year off and travel around New Zealand, sipping wines and meeting their makers.

A young couple, Sara & Willy, originally from France but seasoned globetrotters turned their dream into reality and started their wine journey through Aotearoa in April this year.

Sara & Willy’s “Wine Zealand Project” combines their creative skills and love for storytelling creating unique digital content for wine lovers and respective wineries to use. I love the idea and can’t wait to see more of their work over the next months.

We caught up with them in Auckland to hear more about their journey…

Hi Sara, hi Willy, welcome to New Zealand! Tell us, what’s the Wine New Zealand Project all about?
The Wine Zealand Project is a one year trip discovering New Zealand wine and its terroir. We started in April 2016 and the purpose of this journey is to collect stories about winemakers and producers along the way to share New Zealand’s winemaking culture and its stories via digital communications including a video series, website, social networks and media partners.

Our bilingual website is already filled with various New Zealand wine content including documentaries, a wine guide, tasting notes and travel tips.

How did you come up with the idea?
We are from Bordeaux and grew up around vines. We are seasoned travellers and the idea came naturally when we were looking for an exiting challenge in a new world wine country.

We chose New Zealand because its wine is becoming more and more popular around the world and we have been immediately seduced by New Zealand’s innovative and creative approach when it comes to wine.

Where are you planning to travel to?
We would like to spend one month in each wine region if possible. But obviously, it really depends on who we’re meeting along the way.

We started in Matakana for harvest in April 2016 and met two awesome producers, Brick Bay & Heron’s Flight. Now we are on the road to the South Island for the winter.

Sara and Willy - Zealand Wine Project

Between mid-May to mid-June we will do a quick tour of the South Island wine regions with the Maui Winery Havens tour. We will stay in the north of the South Island (Nelson, Marlborough & the Waipara Valley) during winter (June to September). From October to November we’d like to visit Central Otago and Canterbury.

We will finish our trip in the North Island, travelling from Martinborough to Auckland via Hawke’s Bay and Gisborne.

Tell us a bit about yourselves?
We are 2 wine lovers and one wine expert.

Sara is a graphic designer. She worked for luxury brands for few years in Paris before she created her own graphic studio in Casablanca. She has designed wine labels for a French winery in the past. Her proverb: “In design we trust”!

La Mejanelle Label Design - Zealand Wine Project

Willy worked in web marketing & digital communication for 5 years in Paris. He then managed the web strategy of a multinational in Africa. His proverb: “The early bird catches the worm”.

Hélène joined the team at the launch of the project. She is a sommelier and was looking for some fresh air in a new world wine country. She worked in famous restaurants in Paris & London for a few years. She brings her technical approach to the project. Her proverb: “Some painters turn the sun into a yellow dot, others a yellow dot in a sun”.

Helene Sommelier - Zealand Wine Project

To sum up, we have three complementary profiles for a common project: Discover New Zealand Wine!

How can wineries get involved?
Simply contact us and we’ll tell their story. We can create a short video documentary, photos, and articles and share them via our support and media partners (more than 50K visitors).  It’s free for wineries to be involved. We only ask for a couple of days of free accommodation in exchange for our services. We really want to have a good time together!

We took the photo below for Heron’s Flight in Matakana:

Barrels Heronsflight - Zealand Wine Project

Here is an example of a video documentary we created for Brick Bay in Matakana:

Find out more about the Wine Zealand Project and how you can get involved here and follow their journey via Facebook | Instagram & YouTube.

Bon voyage. We look forward to catching up again soon!
Caro

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